Lauren Koster Creative Branding Refresh

Apr 30

I am so excited to share the next evolution of my brand! It has been 7 years since Kristen Poissant created my lovely logo and branding package. At that time I had decided to merge my long running blog (nine years at the time), Undeclared Panache with my three year old wedding business, I Love Love Events. I combined the two separate brands for ease and continuity. I loved the branding, look and website Kristen helped me realize. Flash forward to today, I feel like my business is starting to shift and I wanted the brand to align with what I feel is the future. I am more grown up and in a completely different place in my life and my business than I was at LKC’s inception. This brand direction feels that too.

I felt empowered to pick up Kristen’s foundation and move the ball forward, these updates are all my own work. I kept the logo, but adjusted colors. I kept most of the fonts, but eliminated the script everywhere except for in the main logo. And my inspirational images feel a tad less whimsical and more aspirational.

My very talented friend, Amy Carroll, was my creative partner to help bring the brand to life through a new set of images. She captured me in my home, showcasing the work I’ve done and documented here on the blog over the last 5 years. We also took some high-fashion drama photos at Meijer Gardens.